What does a string company have to do with a cinema film? When it comes to the British string company Rotosound a lot! As in 1952 the film "the third man" with the striking zither film music came into the cinemas, in England a proper Zither boom was triggered. Zithers sold like sliced bread, only what could be done if a string snapped? This was the birth of Rotosound. The Rock'n Roll and the Beatwave did one thing, Rotosound supplied the music scene with the coveted wires. Today, the British traditional company belongs to the upper league of the European string producers.