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ROLI is a fast growing music and technology start-up based in London. The companies philosophy is characterized mainly by the objective of improving the physical interactions of humans with the digital world. ROLI builds intuitive hardware and software products that have been designed to increase the bandwidth of the interaction between people and technology, and make Technology intuitively usable by Humans. ROLI was founded by Roland Lamb in 2009. ROLI has over 30 employees in its studio based in London.